At Phoenix Recovery Club, it all started with one question:
How can we live a long life—and stay healthy doing it?

I’ve seen it up close.
My grandparents lived nearly a century.
My grandfather reached 99. My grandmother made it to 97.
They were present, autonomous, mentally sharp.

That was my idea of longevity.
Then everything changed.

My father passed away young.
I was still a student.
And I realized something:
living long is not guaranteed.

Since then, I made myself a promise:
To do everything I can to grow old in good shape, with a strong heart and a clear mind.

That promise led me to search, study, and question everything.
Yes, nutrition matters.
Yes, training is essential.
Yes, sleep is a pillar.

But it’s not enough.
I discovered a world that too many people still ignore.
Tools used by athletes, biohackers, and anyone who wants to keep performing at 40, 50, or 60.

• Full-spectrum infrared or traditional saunas
• Cold plunges (really cold ones)
• Red light therapy

Simple, powerful practices backed by science.

Once I started using them, everything changed.
Less pain (I’ve had hernia issues since I started trail running).
Less stress.
Better sleep.
Clearer mind. A more prepared body.

But there was a problem:
No one around me had access to these tools.

The equipment is expensive.
Cold plunges and red light panels are rarely found in gyms.
Even saunas are still uncommon.
And many people don’t even know these tools exist.

So I made a decision:
To make them accessible—on a large scale.

Not at home. In gyms. Where people already train.